Designing iPhone Apps:  It's More than Just Beautiful Coding
A MITX Design Series Event

Speakers:

• Raj Aggarwal - CEO, Localytics (Moderator)
• Steve Brykman - SVP, Lead Strategist, Apperian
• Anna Callahan - Software Developer, RaizLabs
• Dan Katcher - CEO & Co-Founder,  Rocket Farm Studios
• Bryan Maleszyk - Senior Consultant, Experience Design, Molecular
• Yoni Samlan - Partner, Active Frequency

Developing a iPhone app is more than just meticulous, accurate coding. It's about understanding the needs of your customer and designing for them in order to create a long-term engagement with your users. Without consideration of the iPhone unique interactions and technological features, and the understanding behind how this mobile device is used, companies often spend wasted time creating an app that doesn't get used - and therefore doesn't generate impressions of your brand, bring in the expected amount of revenue or whatever your goal may be. 

According to eMarketer, fewer than one-half of marketers created a mobile app in 2009, but most plan to build one this year, with the iPhone as the preferred platform.    Before you begin, join MITX to learn how to design iPhone applications that create a richer user experience - and to understand what's next in mobile design with the growing use of the Android. 

During this MITX Design event, our panel of iPhone experts will cover:

• What strategic decisions you need to make before starting the design process
• The difference between gaming apps, utility apps and apps that are part of a larger strategy
• A thorough review of one application's user interface design from concept to working prototype

We'll end the event with a "What's Next" discussion focusing on mobile app design for the Android.  With 17% of mobile users considering an Android phone, compared to 20% looking for an iPhone (according to Comscore), what do you need to know now to get ready for the next milestone in mobile app development?

Audience:
This MITX Design event is geared towards mid-level staff involved in interactive/web/interaction design and/or development, usability, marketing, creative and any other field where user experience knowledge is important. If you are an entrepreneur  starting a company based on mobile apps, this event is also for you.

Agenda:
8:00am - 8:30am  Registration & Networking
8:30am - 10:00am  Presentations and Discussion

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