Event Detail

Digital Marketing Series: The Future of Television

July 11, 2006

Event Type:	MITX Event
Dates:	July 11, 2006
Times:	8:00 AM - 10:00 AM
Event Sponsor:	One To One Interactive
Description:	Moderator: David Weinberger, Fellow, Harvard Berkman Center for Internet and Society Panelists: Adam Berrey, VP, Marketing and Strategy, Brightcove Chet Kanojia, Chairman and CTO, Navic Networks Peter Kim, Senior Analyst, Forrester Research Brent Simon, Product Manager, On-demand Applications, Verizon FIOS Stephen Warley, Executive Director of Digital Media, 602 Communications The landscape for delivering video broadcast entertainment and advertising is changing dramatically.  Digital technologies are liberating the content from the TV set and pushing them to web browsers and mobile devices.  In the meantime, HDTVs, VOD, and DVRs are playing significant roles in massively altering the ways in which consumers are viewing traditional TV content.    This panel will explore this next phase shift in video and debate whom the winners and losers may be when all the dust settles.   Discussion will include: The impact of new technologies on the future of advertising Up and coming applications and business models Trends and challenges we can expect in television Click here to read our Registration Policy