Event Detail

Mobile/Wireless Series: Personalized Marketing Messages in the Palm of your Hand

March 27, 2008

Event Type:	MITX Event
Dates:	March 27, 2008
Times:	6:00 PM - 8:30 PM
Location:	Fidelity Investments, 245 Summer Street, 14th Floor Auditorium, Boston, MA 02210
Event Sponsor:	Ringleader Digital
Description:	Moderator: Peter Kim, Senior Analyst, Forrester Research Panelists: Rebecca Barnett, Director, Mobile Ad Sales, The Weather Channel; Brian Colbert, Mobile Advertising Sales, ESPN; Jeff Ostiguy, Vice President of Business Development, g8wave; Melissa Romig, Group Media Director, Carat; Bob Walczak, Founder/CEO, Ringleader Digital Mobile users are searching the web, transacting commerce, downloading games and video, interacting with marketing campaigns, and experiencing social networking, everything they do online but on their personal broadband and handheld devices. There is no doubt that mobile advertising is uniquely versatile and arguably the most personal of all media - knowing how many people you can reach, how often you can connect with them and how precisely you can target who you're reaching. Mobile advertising promises a powerful opportunity to target messages, whether demographically, behaviorally or by location, for each mobile user. The channel has remained enigmatic, however, for marketers who are trying to fit mobile into the marketing mix and establish ways of buying and planning mobile media. The fragmentation of the mobile marketing channel, between agencies, content providers, publishers, carriers, and handset manufacturers, leads to this disconnect between unleashing the power of this promising media channel and the ability of marketers to engage with their clients and brands, to sell inventory and to make mobile a successful channel in advertising and marketing budgets. Join our panel of agencies, publishers, content companies, ad networks and technology providers as they discuss this ever-expanding and puzzling marketing channel. They will offer their approaches to providing greater reach, frequency and targeting, suggestions on simplifying the media buying and planning process, ways to work within the fragmentation and what 2008 can deliver for mobile advertising. ------------------------------------------------------- MITX Event Registration Policy Payment can be made by credit card (Visa, MasterCard and American Express) or by check made out to MITX. This event is non-refundable.  Credit toward another MITX event will be issued if cancellation is 2 days prior to the event. If an event is postponed due to inclement weather and attendees are unable to make event, credit to another event will be issued. If paying by check, a credit card is required to hold the reservation until the check is received. If the check is not received at the time of the event, the credit card will be charged.  If paying by credit card, the credit card will be charged the day following the event. An additional $10 will be charged for on-site registration. Payment at the door can be made by credit card or check. Receipts will be provided at registration by request. Click here to read our Registration Policy